7 Reasons Lawyers Should Use Video to Market Their Firm: A Data-Driven Approach
In today’s digital landscape attention spans are short and competition is fierce. Lawyers need innovative ways to connect with clients.
One powerful tool has emerged - video marketing. Here’s why lawyers should embrace video to market their services, backed by compelling data.
1. Captivating Engagement
According to research by Wyzowl, 84% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video.
For lawyers, this means that a well-crafted video can significantly influence a potential client’s decision to reach out. Why do videos
make such a big difference in conversion? Video allows attorneys to communicate complex legal concepts in an engaging manner, making it
easier for viewers to understand and relate to the information being presented. It also makes the attorney appear more approachable.
2. Building Trust and Credibility
In the legal field, trust is paramount. A survey by Brightcove found that 70% of consumers prefer to learn about a product or service through video.
When potential clients see lawyers discussing their expertise and approach, it humanizes the attorney-client relationship. Video allows lawyers to
showcase their personality, making them more approachable and trustworthy.
Let’s face it, most people are not in a happy place when looking for a lawyer. They are often facing stressful situations and want to work with a
lawyer they can trust and connect with on a personal level. Video provides a means to build that trust.
3. Improving Search Engine Optimization (SEO)
Video content is a game-changer for SEO. Websites with video are 53 times more likely to rank on the first page of Google, due in part to the increased
time users spend on sites with video content. For lawyers, this means investing in video marketing can boost your online visibility and support your firm’s SEO
spend. It also means you should be mindful of where on your website you place your videos to encourage maximum views. A dedicated video page is fine, but
may not be as powerful as placing an engaging video on the home page, attorney bio page, about us page, etc.
4. Educational Opportunities
Educational video content is not only engaging but also positions lawyers as thought leaders. A study from HubSpot found that 54% of consumers want to see more
informative video content from businesses. Lawyers can create videos answering common legal questions, providing tips, or discussing recent legal trends, thereby
demonstrating expertise and making viewers more likely to consider that lawyer for representation.
5. Impactful Client Testimonials
Video testimonials are incredibly impactful. According to research by Testimonial Hero, video testimonials are 20 times more likely to be shared than text
testimonials. Seeing real clients share their positive experiences adds authenticity and credibility, significantly influencing prospective clients' decisions
to pick up the phone and call the lawyer. Video testimonials can be shared on social media, in newsletters, as part of a public relations piece, in streaming ads,
for introductory emails, and placed strategically on your website.
6. Versatile Marketing Tool
Video content can be repurposed across multiple platforms. From social media to email marketing and website content, videos can reach a broad audience.
A report from HubSpot noted that 80% of marketers say video has increased dwell time on their website. This versatility means lawyers can maximize their
investment in video by using it in various marketing campaigns.
7. Cost-Effective Solutions
Producing high-quality video may seem daunting. I know you are all very busy, but the long-term benefits outweigh the initial cost. Once created, video content can continue to attract
clients over time. Additionally, platforms like YouTube, Instagram, LinkedIn, and Facebook allow for low-cost distribution, further enhancing your return on investment.
Are Videos Right for my Firm?
Are you considering video, but you are not sure where to turn for top notch video production and placement? Strategic Alliance Marketing Group offers several video packages catering
to a variety of goals and budgets. Our videos are polished and professional and packages include topic guidance, script writing, professional video editing, captioning, and background
music and voice overs, if desired. We can even help with social media post creation, scheduling, and management.
We have produced amazing videos for solo attorneys as well as larger firms, so don’t assume video is only for the “big spenders”. Call or text us at
(346) 267-7619 or send an email to Deborah at [email protected]
for a free consultation to determine if video is right for your firm.
Providing Unbiased Marketing Advice You Can Count On
Strategic Alliance is the legal marketing expert, bringing decades of legal marketing experience and valuable industry connections to provide strategic
guidance and management of all your legal marketing needs. From video production to website and SEO management, public relations, social media, targeted
streaming TV advertisements, and much more we will negotiate your best deal, manage your marketing, and provide strategic guidance, freeing you up to practice law.
We put the priorities of your firm over that of any specific company or vendor. Acting as a true partner allows us to focus on the needs and goals of your firm.
Please call or text (346) 267-7619 or email Deborah at [email protected]
to schedule your free initial consultation.
We look forward to hearing from you!