What is a Google Business Profile?
If you own a business, chances are you are familiar with Google My Business, Google’s free business listing that shares your business location, services, website, and contact information with potential clients as they search for local services. Google My Business is now called Google Business Profile.
Local Search Results Are More Important in 2023
Over the last few years, the use of “near me” as a search term has increased a whopping 500%. If you had any doubt regarding the importance of local search and your Google Business Profile, that statistic alone should make it crystal clear.
86% of consumers use Google Maps to find local businesses, according to the most recent local SEO statistics from Google Maps. Make sure you are there!
The legal marketing experts at Strategic Alliance Marketing Group can assist you in building a robust Google Business Profile. Contact us today to set up your free consultation.
Why are Google Reviews Important?
Google reviews are the major factor affecting your online reputation and offer an opportunity to build trust, credibility, and provide “proof” before you even speak with a potential client. But did you know that reviews also build trust with Google? Google places so much importance on consumer reviews that they assist in determining your GBP ranking in Google Maps. Many firms have told me they don’t ask for reviews out of concern they may open themselves up to negative reviews. While that may seem scary, the fact is if someone wants to leave a negative review you cannot stop them. The best way to win at reviews is to build a volume of positive reviews. And don’t worry too much if you have a few less than positive reviews. Google’s research shows that having a few negative reviews mixed in with your positive reviews makes them seem more believable than page after page of glowing reviews.
Increasing the visibility of your Google Business Profile is not a simple task but it will have a major impact on your firm’s reputation and online visibility with local clients. Getting more reviews, responding to all reviews, adding photos of your office, sharing posts and videos, and making sure all your information is accurate is a great start! If you are struggling to get more reviews or simply don’t have the time, consider working with a marketing company that can increase your number of positive reviews quickly. Contact our team today to set up your free marketing consultation. We look forward to hearing from you!
