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Marketing Blog

The Pro’s And Con’s of Generative AI For Law Firm Marketing

May 10, 2023

AI (artificial intelligence) can be defined as a technology by which computers use large amounts of data and prediction models to learn, problem solve, interpret complex data, predict outcomes, and adjust to new inputs to perform human-like tasks.


Does Your Law Firm Need a Brand?

May 10, 2023

Year after year, surveys of legal consumers show they don’t know how to distinguish one law firm from another when searching for legal representation. Firm A seems pretty much the same as firm B. What can you do to set your firm apart from the competition and to attract the clients you wish to work with? That is just what a well defined brand will do for your firm.


How to Market Your Law Firm – 11 Strategies

March 20, 2023

Running a law firm can be stressful and time consuming. You must attract clients, deliver top-notch service, and run the business side of your firm. Given all you have on your plate, developing a comprehensive and effective marketing strategy can seem overwhelming. Many firms neglect their marketing planning, a costly mistake given the current competition for attaining and retaining clients.


Can I Use Google My Business to Gain Legal Clients in 2023?

March 15, 2023

If you own a business, chances are you are familiar with Google My Business, Google's free business listing that shares your business location, services, website, and contact information with potential clients as they search for local services. Google My Business is now called Google Business Profile.