Marketing Blog

In today’s digital landscape attention spans are short and competition is fierce. Lawyers need innovative ways to connect with clients. One powerful tool has emerged - video marketing. Here’s why lawyers should embrace video to market their services, backed by compelling data.

AI (artificial intelligence) can be defined as a technology by which computers use large amounts of data and prediction models to learn, problem solve, interpret complex data, predict outcomes, and adjust to new inputs to perform human-like tasks.

Year after year, surveys of legal consumers show they don’t know how to distinguish one law firm from another when searching for legal representation. Firm A seems pretty much the same as firm B. What can you do to set your firm apart from the competition and to attract the clients you wish to work with? That is just what a well defined brand will do for your firm.

Running a law firm can be stressful and time consuming. You must attract clients, deliver top-notch service, and run the business side of your firm. Given all you have on your plate, developing a comprehensive and effective marketing strategy can seem overwhelming. Many firms neglect their marketing planning, a costly mistake given the current competition for attaining and retaining clients.

If you own a business, chances are you are familiar with Google My Business, Google's free business listing that shares your business location, services, website, and contact information with potential clients as they search for local services. Google My Business is now called Google Business Profile.