Website Development and Search Optimization
Does your Website Really Matter to your Business?
When you envision a legal website, do you see boring and dated design that includes pillars, the scales of justice, and the downtown skyline? Law firms are not known for their aesthetic creativity, and often go with the obvious “legal” theme. Times have changed and your website can no longer be an online business card or a site to talk only about yourself. Legal consumers want to know if you understand them, their concerns, and if you have the expertise required to help them. Legal consumers often gain their first impression of your firm from a visit to your website. Even a referred client will usually go online first to research your firm and your competition before they make a call.
If you are not putting forth your A-game online, I can promise you are losing clients to your competition.
Rebuilding or updating your website can feel like a huge undertaking.
You need to gather quotes, research the latest website trends and technologies, determine the best vendor to build your website, and negotiate for your best plan. All of that before the process of building the website begins. We are website experts, with many years of experience designing and implementing legal websites. We know the ins and outs of website features, pricing, and providers because we spent years in the industry building websites for law firms. We will use our extensive knowledge and experience to do the necessary research, negotiate on your behalf, and bring the best vendors to the table based on your needs, goals, and budget. We will even attend all website meetings to ensure a smooth transition and website build experience.
We only work with providers that build beautiful WordPress websites that rank and convert. All websites are custom designed based on your firm’s brand, practice areas, clients and firm culture, and budget. All websites are mobile, desktop, laptop, and tablet optimized.
You Have Options
If you like the look of your website but it isn’t performing well, we can rebuild your current website on a WordPress platform and optimize for search engines, adding valuable content and making updates to outdated code.
If you are ready for a more updated look or a rebranding, we will build a brand-new custom WordPress website designed to look clean, professional, and modern. Our team will assist in choosing a color scheme, tagline, and logo for your firm, if needed. Your new website will be built with a focus on user experience to maximize engagement and calls to your firm.
Search Engine Optimization – What Makes us Different
Every SEO company offers content creation, backlink building, and other various techniques to improve your search ranking. So, how do you choose a company that will not just make claims, but actually get the job done?
We research and interview vendors from all over the country to ensure we have a full toolbox of vetted and proven service providers that produce results. We will never bring a vendor to the table that has not been tested. We verify and rate vendors based on the following criteria:
- Ability to keep up with legal marketing trends and Google updates
- Certified Google Partner
- Expert execution of plan
- Complete transparency to include detailed reporting and regular account reviews
- Content writing that is bar compliant, factually accurate, unique, engaging, and converts
- SEO best practices applied to content without diminished readability
- Winning strategy for local Google My Business (GMB) optimization
- Quality backlinks rather than a high volume of garbage links
- PROVEN RESULTS
Why Do Reviews Matter for Law Firms?
Most lawyers have heard by now that they need to gather online reviews for their firm. Today’s consumers look at reviews before making decisions and that includes deciding if they are going to call your firm. A lack of reviews or a few bad reviews can and absolutely will cost your firm valuable leads.
77% of consumers “always” or “regularly” read online reviews when searching for local businesses.
Reviews on Google will make a significant difference in ranking for legal consumer searches. Appearance in Google Maps is also impacted by a lack of reviews or by negative reviews.
We can make the process of gaining reviews easier and more effective. If you’ve had a few negative reviews, we will offer guidance how to best to deal with them. Let’s talk! Call today or schedule a free initial consultation at a time that is convenient for you. We look forward to learning more about your firm’s goals.
