Public Relations

Public Relations and Reputation Management for Law Firms

Strategic Alliance Marketing Group is the premier Houston-based legal marketing agency dedicated to helping law firms thrive with expert Public Relations (PR) and Reputation Management services. Our team specializes in helping law firms elevate their public image by building strong client relationships and media ties.

We know that people can leave unwarranted negative reviews for law firms on Google, thereby harming your online reputation, PPC and LSA results, referral conversions, and SEO. We can help! We understand the unique challenges law firms face in managing public perception and elevating awareness, and we’re here to make sure your reputation reflects the high level of representation you provide.

What is Legal Public Relations (PR)?

Public Relations is a strategic communication process that builds and maintains a positive image for your firm and can even provide valuable backlinks to strengthen your website’s SEO. PR involves creating a narrative about your law firm, cultivating relationships with the media, and engaging with the public in a way that aligns with your firm’s values and goals. For law firms, PR is an essential tool for enhancing visibility, establishing trust with clients, and positioning your firm as an authority in your practice area.

At Strategic Alliance Marketing Group, we offer customized PR strategies that help law firms stand out in the competitive legal landscape. Whether it’s crafting press releases, managing media relations and press conferences, setting up a “town hall”, or securing feature articles, our team ensures your message reaches the right audience and makes an impact.

How do Law Firms Benefit from Public Relations?

Investing in public relations with an expert PR team can yield long-term results for law firms. Here’s how PR can benefit your practice:

Builds Trust and Credibility – In the legal industry, trust is everything. With effective PR, your law firm can position itself as the leader and expert in your field, building credibility and trust with potential clients.
Increases Visibility and Brand Awareness – A well-executed PR campaign ensures your law firm is top-of-mind when potential clients are searching for legal representation. Whether through media interviews, articles, or online content, our PR services help establish your law firm as a go-to source for legal expertise.
Differentiates Your Firm from Competitors – In a crowded legal market, PR can help differentiate your firm from the competition by emphasizing your unique strengths, values, and expertise, and making sure your message resonates with your target audience.
Strengthens Client Relationships – With consistent, positive media coverage and showcased thought leadership, you can nurturing existing relationships with your clients, as well as other sources of referrals, and keep them informed about your services, successes, and commitment to excellence.

Gregor Wynne Arney attorney, Michael J. Wynne, speaks with ABC News

Davis & Davis hold press conference regarding Memorial Hermann liver transplant scandal

The Best Public Relations Services for Law Firms

At Strategic Alliance Marketing Group, our elite PR specialist has the experience, professionalism, savvy, and media contacts that very few in her field can provide. We offer a range of specialized services to support law firms in their marketing and branding efforts:

Media Relations: We build and maintain relationships with journalists and media outlets to ensure your firm is featured in top publications and industry news.
Press Releases: We craft compelling press releases to announce new hires, case successes, community involvement, or changes within your firm. We don’t just send out press releases. We follow up by reaching out directly to journalists with whom we have cultivated long-term relationships. They trust us to bring them qualified and trusted resources for their stories.
Communications Consulting: We devise a winning strategy and prepare you for interviews and media appearances.
Content Creation: Our team creates high-quality, informative content including blog posts, articles, and social media content that highlights your expertise and engages your audience.
Thought Leadership: We position lawyers as experts in their field by securing speaking engagements, interviews, and guest articles that showcase their knowledge and authority.
Crisis Management: In times of crisis, we manage and protect your firm’s reputation by handling media communication and controlling the narrative.
Event Promotion: We organize and promote events that help your law firm connect with the community and increase visibility.
Social Media Promotion: When your firm is in the news, we make sure everyone knows it by promoting your accomplishments and media mentions via paid and organic social media advertising targeted to your clients and referral sources.

With these PR services, we help you create a strong public presence that reflects your firm’s values and attracts clients.

Reputation Management for Law Firms

In today’s digital age, Reputation Management is more important than ever for law firms. A positive reputation builds trust, attracts new clients, and enhances your firm’s credibility. At Strategic Alliance Marketing Group, we offer comprehensive reputation management services to ensure your law firm is seen in the best light possible, both online and offline.

The Importance of Positive Reviews

Positive reviews are one of the most influential factors in a potential client’s decision-making process. Clients often look for reviews to help them determine if your law firm is reliable, competent, and trustworthy. A collection of glowing reviews across platforms like Google, Avvo, and Yelp can help your firm stand out and boost your SEO efforts.

Our reputation management services include:

Review Generation: We help you generate positive reviews from satisfied clients, ensuring you have a steady stream of online testimonials.
Review Monitoring: We keep track of reviews on various platforms, ensuring that your firm is always aware of how you are perceived.
Review Response Strategy: We work with your team to respond professionally to both positive and negative reviews, when appropriate, ensuring your reputation is always protected.

Negative Review Removal and Response

While positive reviews are important, negative reviews can harm your law firm’s reputation. Addressing negative reviews swiftly and professionally is crucial in minimizing their impact. In some cases, we help our clients request the removal of reviews that violate platform policies or that are defamatory. While we cannot guarantee removal of a negative review from Google, we have had great success, and you don’t pay unless the negative review is removed.

Reputation Repair: We assist in mitigating the damage caused by negative reviews, ensuring your firm’s online reputation is restored and strengthened.
Reputation Monitoring: Our team actively monitors your online presence, alerting you to any reviews that may need to be addressed or removed.
Proactive Reputation Management: We put strategies in place to ensure your firm’s reputation is consistently positive and robust, with a proactive approach to reviews and feedback.

Why Choose Strategic Alliance Marketing Group?

At Strategic Alliance Marketing Group, we specialize in helping law firms elevate their public image through tailored PR and reputation management strategies. Our experienced team understands the legal industry’s unique demands and works with you to create a customized plan that drives results. With our expertise, your firm will have the tools it needs to succeed in today’s competitive legal market.

Ready to Strengthen Your Firm’s Reputation?

Whether you’re looking to improve your public image, secure media coverage, or manage your online reputation, Strategic Alliance Marketing Group is here to help. Let’s work together to build a strong, positive, and trusted reputation for your law firm.

Please call or text (346) 267-7619 or email us at info@strategicalliancemarketing.com to schedule your free initial consultation.

By integrating both Public Relations and Reputation Management strategies, we ensure your firm’s reputation and public image are reflective of your level of expertise and success. Let’s work together to keep your firm top of mind!

Public Relations