In the world of law firm marketing, everyone’s chasing visibility—but few channels deliver as directly and efficiently as paid search. Whether you’re a solo attorney building your book or a mid-size firm trying to outpace
In the world of legal marketing, Search Engine Optimization (SEO) is often treated like a silver bullet—the go-to strategy that every law firm should pursue. After all, who doesn’t want their website to rank #1
In today’s digital world, a law firm’s reputation is no longer built solely on word of mouth or courtroom wins—it’s built, in large part, online. One of the most powerful drivers of that reputation is
A Law Firm Associate’s Guide to Charging What Your Legal Services Are Actually Worth Picture this: A potential client reaches out and asks about your hourly rate. You know what the market says you should
Lawyers are hit up by sales reps on a regular basis from companies disguising themselves as legal award organizations. They approach the lawyer stating he or she has won an award and ask if they
In today’s digital landscape attention spans are short and competition is fierce. Lawyers need innovative ways to connect with clients. One powerful tool has emerged – video marketing. Here’s why lawyers should embrace video to
AI (artificial intelligence) can be defined as a technology by which computers use large amounts of data and prediction models to learn, problem solve, interpret complex data, predict outcomes, and adjust to new inputs to
Year after year, surveys of legal consumers show they don’t know how to distinguish one law firm from another when searching for legal representation. Firm A seems pretty much the same as firm B. What
Running a law firm can be stressful and time consuming. You must attract clients, deliver top-notch service, and run the business side of your firm. Given all you have on your plate, developing a comprehensive