Vice President of Strategic Partnerships
Anna Burke serves as Vice President of Strategic Partnerships at Strategic Alliance Marketing Group (SAM), where she partners with law firms to strengthen their market presence, foster meaningful client relationships, and support long-term growth through well planned, deliberate marketing and business development initiatives. With experience spanning digital and in-person marketing, business operations, social media strategy and implementation, and strategic consulting, Anna brings a thoughtful, client-focused approach to helping firms achieve their goals.
Throughout her career, Anna has built trusted relationships by understanding each client’s unique objectives and serving as a strategic advocate for their success. Her background in business consulting sharpened her ability to evaluate complex challenges, develop customized solutions, and negotiate favorable outcomes on behalf of her clients. Today, she brings that same client-first mindset to legal marketing, working closely with attorneys, and vendors to ensure every initiative delivers meaningful value and aligns with each firm’s long-term vision.
Prior to joining Strategic Alliance Marketing Group, Anna advised business owners on long-term visioning, cost management, and employee engagement as an employee benefits consultant. She partnered closely with executive leadership to develop customized plans, negotiate with insurance carriers on behalf of her clients, and create educational communications that simplified complex topics and empowered employees to make informed decisions.
Earlier in her career, Anna served as Director of Marketing and Business Operations for a growing educational organization, where she oversaw outsourced marketing initiatives, managed branding and social media strategy, and supported operational improvements. This experience gave her a strong understanding of how strategic marketing and effective business operations work together to drive organizational growth.
Today, Anna works alongside attorneys and law firms to identify opportunities for growth, strengthen their competitive position, and maximize the value of their marketing investments. She believes the strongest partnerships are built on trust, transparency, and collaboration, and is passionate about helping clients build lasting success through thoughtful strategy and exceptional service.
Her background in business consulting sharpened her ability to evaluate complex challenges, develop customized solutions, and negotiate favorable outcomes on behalf of her clients. Today, she brings that same client-first mindset to legal marketing, working closely with attorneys and their vendors to ensure every initiative delivers meaningful return on investment and aligns with each firm’s long-term vision.
