Legal consumers are becoming more accustomed to obtaining information through websites from both online content and interactive features. Instead of picking up the phone to have questions answered, they often prefer to find answers or
As AI continues to change how people search for information online, law firms are asking an important question: Are long-form videos better than short-form videos for AI search results? The short answer? Yes… and no.The
In today’s digital landscape attention spans are short and competition is fierce. Lawyers need innovative ways to connect with clients. One powerful tool has emerged – video marketing. Here’s why lawyers should embrace video to
AI (artificial intelligence) can be defined as a technology by which computers use large amounts of data and prediction models to learn, problem solve, interpret complex data, predict outcomes, and adjust to new inputs to
Year after year, surveys of legal consumers show they don’t know how to distinguish one law firm from another when searching for legal representation. Firm A seems pretty much the same as firm B. What
Running a law firm can be stressful and time consuming. You must attract clients, deliver top-notch service, and run the business side of your firm. Given all you have on your plate, developing a comprehensive
What is a Google Business Profile? If you own a business, chances are you Google Business Profile, Google’s free business listing that shares your business location, services, website, and contact information with potential clients as