In the world of legal marketing, Search Engine Optimization (SEO) is often treated like a silver bullet—the go-to strategy that every law firm should pursue. After all, who doesn’t want their website to rank #1
In today’s digital world, a law firm’s reputation is no longer built solely on word of mouth or courtroom wins—it’s built, in large part, online. One of the most powerful drivers of that reputation is
A Law Firm Associate’s Guide to Charging What Your Legal Services Are Actually Worth Picture this: A potential client reaches out and asks about your hourly rate. You know what the market says you should
Lawyers are hit up by sales reps on a regular basis from companies disguising themselves as legal award organizations. They approach the lawyer stating he or she has won an award and ask if they