Strategic Alliance
Marketing Group
- Innovative Strategy with Expert Execution
Marketing vendors recommend products that make them money or meet their quotas, often with little thought to your firm’s unique needs. With frequent turnover among their reps, clients are often left in the dark about where to turn for answers.
At Strategic Alliance, your firm’s success is our top priority. You will work directly with the owner, Deborah Dodson, and her associates. You’ll have her mobile number and direct email address, ensuring you always have the support you need.
Our team takes a proactive approach, asking tough questions and meeting regularly with your vendors to ensure your marketing dollars are well spent. If your current marketing efforts aren’t generating the results you expect, let’s talk. We’ll collaborate with your existing vendors to boost their performance, or, if necessary, introduce you to carefully vetted providers who deliver real results.
A quick look at our testimonials will show you just how committed we are to putting our clients’ needs first.
Hi! I’m Deborah Dodson, the founder of Strategic Alliance Marketing Group (SAM). I founded SAM in direct response to what I learned as a marketing manager with a national legal marketing company.
What did I learn?
Lawyers need an advocate to look out for their best interests so they can focus on running their firms. While this may seem obvious, finding a true partner who is genuinely invested in your firm’s success is rare.
Lawyers are often pressured and misled by sales reps who have a quota to meet. I’ve seen firms sign costly marketing contracts with promises of high returns, only to end up with subpar products and disappointing results. When they try to get help, they’re passed around, because their original rep no longer works there, leaving the firm stuck in expensive, long-term contracts.
Before I started SAM, clients often came to me for assistance in identifying marketing products that would deliver results. I made it a point to be honest with them—if one of my company’s offerings was a good fit, I’d recommend it, but if it wasn’t, I’d tell them the truth, even if it meant losing a sale. As a sales rep for a corporation, I was limited by what my employer offered. I wanted to do more for them, but my hands were tied.
I founded Strategic Alliance Marketing with a single goal in mind: to offer the best legal marketing advice, guidance, and services, without being tied to any single marketing vendor.
If you’re ready to take a strategic, intentional approach and implement a clear, well-crafted marketing plan, Strategic Alliance is here to help. Contact us today via phone or text to set up a free consultation.
We specialize in delivering comprehensive legal marketing solutions designed to maximize the return on every marketing dollar you invest. With our ongoing guidance and expert vendor management, we handle the details so you can focus on what matters most—serving your clients.
We offer a unique business model that provides exceptional value to the firms we work with, but not every firm is the right fit for our services. We’re passionate about building long-term, meaningful partnerships with firms where we can truly make a difference.
If your firm aligns with this profile, chances are you know what it takes to be a winner in the legal arena. Strategic Alliance can shorten the time it takes to achieve marketing success, while maximizing your return on investment.
Your competition is fierce, so your firm’s marketing strategy must be skillfully planned, implemented, and carefully managed. If your firm is engaging in “random acts of marketing”, your competitors will continue to beat you again and again.
The leadership team at Houston’s Strategic Alliance Marketing has over 35 years of combined marketing and public relations experience. Having sold, purchased, and managed digital and traditional marketing services, we know the legal marketing industry inside and out.
